Privacy policy

Last updated: July 28, 2026

This Privacy Policy describes how AurumFine (“AurumFine,” “we,” “us,” or “our”) collects, uses, stores, and discloses personal information when you visit aurumfine.com (the “Site”), purchase our products, use our services, or otherwise communicate with us.

This Privacy Policy applies to customers and visitors, including individuals located in the countries to which we currently ship:

  • Australia
  • United Kingdom
  • United States
  • Romania
  • Canada
  • Italy
  • Spain
  • Israel
  • Switzerland
  • Denmark
  • Portugal
  • New Zealand
  • South Africa

For purposes of this Privacy Policy, “you” means a customer, Site visitor, or other individual whose personal information we process.

Please read this Privacy Policy carefully.

1. Who Is Responsible for Your Personal Information?

AurumFine is responsible for the personal information described in this Privacy Policy.

Business name: AurumFine
Email: contact@aurumfine.com
Website: aurumfine.com

Depending on applicable law, AurumFine may be referred to as the “controller,” “responsible party,” “business,” “organization,” or “agency” responsible for processing your personal information.

2. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, business practices, technology, or legal and regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on the Site and update the “Last updated” date.

Where required by applicable law, we will provide additional notice or request consent before materially changing how we process personal information.

3. Personal Information We Collect

The personal information we collect depends on how you interact with the Site and our services.

Information You Provide Directly

We may collect information that you provide directly to us, including:

  • Your name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Order number
  • Products ordered, purchased, returned, refunded, or replaced
  • Transaction and payment status
  • Customer account information, where customer accounts are available
  • Customer support communications
  • Return and refund requests
  • Marketing preferences
  • Product reviews, feedback, or other content you submit
  • Photographs and supporting documents submitted in connection with damaged, defective, missing, or incorrect products
  • Any other information you voluntarily provide

Complete payment card information is submitted directly to and processed by our third-party payment service providers. AurumFine does not store complete credit or debit card numbers on its own servers.

Information Collected Automatically

When you visit or interact with the Site, we and our service providers may automatically collect information such as:

  • Internet Protocol address
  • Browser type and version
  • Device type and device identifiers
  • Operating system
  • Approximate location derived from your IP address
  • Language and regional settings
  • Referring website or advertising source
  • Pages and products viewed
  • Searches performed on the Site
  • Items added to or removed from your cart
  • Checkout activity
  • Dates and times of visits
  • Links and buttons selected
  • Interactions with emails and advertisements
  • Cookie identifiers and similar online identifiers
  • Information about Site performance, errors, and security events

We may collect this information through cookies, pixels, tags, local storage, software development kits, and similar technologies.

Information Received From Third Parties

We may receive personal information from third parties that help us operate our business and provide our services, including:

  • E-commerce and website-hosting providers
  • Payment processors
  • Banks and card networks
  • Fraud-prevention and security providers
  • Shipping and logistics providers
  • Analytics providers
  • Advertising and marketing partners
  • Customer support providers
  • Email and communications providers
  • Social media platforms
  • Professional advisers

The information received depends on the services provided by the third party, its privacy practices, and any permissions you have provided.

4. How We Use Personal Information

We may use personal information for the following purposes.

Providing Products and Services

We may use personal information to:

  • Process and fulfill orders
  • Verify and authorize payments
  • Arrange shipping and delivery
  • Send order confirmations
  • Provide tracking information
  • Manage customer accounts
  • Process returns, replacements, and refunds
  • Investigate missing or damaged shipments
  • Provide customer support
  • Respond to questions and requests

Communicating With You

We may use personal information to:

  • Send transactional and service-related messages
  • Provide updates about orders, shipping, returns, replacements, and refunds
  • Respond to inquiries
  • Notify you about changes to our services, terms, or policies
  • Request information needed to resolve an order or delivery issue

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • Send promotional emails or other marketing communications
  • Personalize content and product recommendations
  • Understand customer interests
  • Measure the effectiveness of advertising campaigns
  • Build or measure advertising audiences
  • Display advertisements on third-party websites or platforms

Where consent is required for marketing communications, analytics technologies, or advertising cookies, we will request consent before using personal information for those purposes.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or by contacting us at contact@aurumfine.com.

Unsubscribing from marketing communications will not prevent us from sending transactional or service-related messages about your orders.

Analytics and Site Improvement

We may use personal information to:

  • Understand how visitors use the Site
  • Analyze traffic and Site performance
  • Improve our products, services, and customer experience
  • Test Site features
  • Diagnose technical problems
  • Measure advertising and marketing performance
  • Develop new services and functionality

Security and Fraud Prevention

We may use personal information to:

  • Verify customer and payment information
  • Detect, investigate, and prevent fraudulent or unauthorized activity
  • Protect the Site, customers, and our systems
  • Prevent payment abuse and chargeback fraud
  • Enforce our policies and agreements
  • Protect our legal rights and the rights of others

Legal and Compliance Purposes

We may use personal information to:

  • Comply with legal, tax, accounting, and regulatory obligations
  • Respond to lawful requests from courts, regulators, and government authorities
  • Maintain required business and transaction records
  • Establish, exercise, or defend legal claims
  • Resolve disputes
  • Enforce our Terms of Service, Terms of Sale, and other policies

5. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, including in the European Union, European Economic Area, United Kingdom, and Switzerland, we may rely on one or more of the following legal bases.

Performance of a Contract

We may process personal information when necessary to:

  • Process your order
  • Accept or verify payment
  • Arrange shipping and delivery
  • Provide customer support
  • Process a return, refund, or replacement
  • Fulfill our obligations under our Terms of Sale

Compliance With Legal Obligations

We may process personal information when necessary to comply with tax, accounting, consumer-protection, fraud-prevention, regulatory, or other legal obligations.

Legitimate Interests

We may process personal information for legitimate business interests, including:

  • Operating and improving the Site
  • Preventing fraud
  • Protecting our systems and customers
  • Providing customer service
  • Understanding business performance
  • Maintaining appropriate business records
  • Protecting and enforcing our legal rights

We rely on legitimate interests only when those interests are not overridden by your rights, freedoms, and interests.

Consent

We may rely on consent where required, including for certain:

  • Promotional communications
  • Analytics cookies
  • Advertising cookies
  • Personalized advertising activities

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Other Lawful Grounds

We may process personal information under any other lawful basis available under applicable privacy or data-protection law.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate, secure, analyze, and improve the Site.

Necessary Cookies

Necessary cookies support essential Site functions, including:

  • Shopping cart functionality
  • Checkout
  • Payment processing
  • Customer account authentication
  • Fraud prevention
  • Security
  • Remembering privacy preferences

These cookies may be used without consent where permitted by applicable law because the Site may not function properly without them.

Analytics Cookies

Analytics cookies help us understand how visitors use the Site, which pages are visited, and how the Site performs.

Where required by applicable law, analytics cookies will be used only after you provide consent.

Advertising Cookies

Advertising cookies and similar technologies may be used to:

  • Measure advertising performance
  • Understand whether an advertisement resulted in a visit or purchase
  • Limit repeated advertisements
  • Personalize advertisements
  • Create or measure advertising audiences

Where required by applicable law, advertising cookies will not be activated until you provide consent.

Managing Cookies

Depending on your location and the functionality available on the Site, you may be able to manage non-essential cookies through a cookie banner or cookie preference tool.

You may also block or delete cookies using your browser settings. Disabling cookies may prevent some Site features from functioning properly.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Website and E-Commerce Providers

We may disclose information to providers that host or operate the Site, maintain our online store, provide customer accounts, or support checkout functionality.

Payment Providers

Payment information and transaction details may be processed by payment processors, banks, card networks, and fraud-prevention providers.

Shipping and Logistics Providers

We may disclose your name, delivery address, telephone number, email address, and relevant order information to DHL, FedEx, UPS, fulfillment providers, and other logistics partners when necessary to deliver orders or investigate shipping issues.

Service Providers

We may disclose information to providers that assist us with:

  • Data hosting and storage
  • Website operation and maintenance
  • Customer support
  • Email delivery
  • Analytics
  • Security
  • Fraud prevention
  • Marketing
  • Accounting
  • Legal and professional services

Advertising and Marketing Partners

Where permitted by law and subject to applicable consent requirements, we may disclose or make available certain online identifiers, browsing information, purchase activity, and interaction data to advertising and marketing partners.

Depending on applicable U.S. state law, some advertising-related disclosures may be considered a “sale,” “sharing,” or processing for targeted advertising, even when personal information is not directly exchanged for money.

Legal and Safety Disclosures

We may disclose personal information where reasonably necessary to:

  • Comply with applicable law
  • Respond to a subpoena, court order, or valid government request
  • Investigate suspected fraud or unlawful activity
  • Protect the safety, property, or rights of AurumFine, our customers, or others
  • Establish, exercise, or defend legal claims

Business Transactions

Personal information may be disclosed or transferred in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

With Your Consent or Direction

We may disclose personal information when you direct us to do so or provide consent.

8. Sale, Sharing, and Targeted Advertising

We do not sell personal information in the traditional sense of directly exchanging customer information for money.

However, depending on the technologies used on the Site, disclosure of online identifiers, browsing activity, purchase activity, or interaction information to advertising partners may be considered a “sale,” “sharing,” or processing for targeted advertising under certain U.S. state privacy laws.

Where applicable, you may request to opt out of these activities by contacting us at:

Email: contact@aurumfine.com
Subject: Privacy Opt-Out Request

Please state that you wish to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.

We may request information reasonably necessary to identify the browser, device, account, or customer record associated with your request.

Additional cookie or privacy controls may be made available on the Site where required by applicable law.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

9. International Transfers

AurumFine operates an international online store. Your personal information may be transferred to, stored in, accessed from, or processed in countries other than the country where you live.

Those countries may have privacy and data-protection laws that differ from the laws of your country.

Where required by applicable law, we use recognized safeguards for international transfers, which may include:

  • Adequacy decisions
  • Standard Contractual Clauses approved by the European Commission
  • The United Kingdom International Data Transfer Agreement or UK Addendum
  • Contractual privacy and security obligations
  • Consent, where legally permitted
  • Other legally recognized transfer mechanisms

Personal information may be processed in the United States and in other countries where our website, payment, shipping, customer support, analytics, marketing, or technology providers operate.

You may contact us for additional information about safeguards applicable to a particular international transfer.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The duration of our relationship with you
  • The time required to process and deliver an order
  • Return, refund, warranty, and chargeback periods
  • Legal, tax, accounting, and reporting requirements
  • Fraud-prevention and security needs
  • The need to resolve complaints or disputes
  • The need to establish, exercise, or defend legal claims
  • Your marketing preferences and withdrawal of consent

When personal information is no longer required, we may delete, anonymize, aggregate, or securely dispose of it, subject to applicable law.

11. Data Security

We use reasonable administrative, organizational, physical, and technical safeguards designed to protect personal information against:

  • Unauthorized access
  • Accidental loss
  • Misuse
  • Alteration
  • Destruction
  • Unauthorized disclosure

These safeguards may include encrypted connections, access controls, fraud monitoring, security procedures, and the use of established service providers.

No method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

If we become aware of a personal-data breach, we will investigate and provide notifications to affected individuals and regulatory authorities where required by applicable law.

12. Your Privacy Rights

Your privacy rights vary depending on your location and the laws that apply to AurumFine.

Subject to applicable law, you may have the right to:

  • Know or confirm whether we process your personal information
  • Request access to your personal information
  • Receive a copy of certain personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information
  • Restrict or object to certain processing
  • Withdraw consent
  • Request data portability
  • Opt out of direct marketing
  • Opt out of certain sales, sharing, or targeted advertising
  • Limit certain uses of sensitive personal information
  • Appeal a decision concerning a privacy request
  • Complain to a privacy or data-protection authority
  • Receive equal service without unlawful discrimination for exercising your rights

These rights may be subject to legal limitations and exceptions. For example, we may need to retain certain information to complete an order, comply with law, prevent fraud, resolve a dispute, or establish or defend legal claims.

13. How to Exercise Your Rights

To submit a privacy request, contact us at:

Email: contact@aurumfine.com
Subject: Privacy Rights Request

Please include:

  • Your full name
  • The email address associated with your order or account
  • Your country and, where relevant, state or province of residence
  • The privacy right you wish to exercise
  • Sufficient information to help us locate the relevant records

We may request additional information to verify your identity and protect your information from unauthorized access, alteration, or disclosure.

We will use verification information only to review and respond to your request.

We will respond within the period required by applicable law.

Where permitted by applicable law, an authorized agent may submit a request on your behalf. We may request proof that the agent is authorized to act for you and may ask you to verify your identity directly.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

14. European Union and European Economic Area Residents

This section applies to individuals protected by the General Data Protection Regulation, including customers and visitors located in Romania, Italy, Spain, Denmark, and Portugal.

Subject to applicable law, you may have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Request deletion of personal data
  • Restrict processing
  • Object to processing based on legitimate interests
  • Object to direct marketing
  • Receive certain personal data in a portable format
  • Withdraw consent
  • Lodge a complaint with a competent supervisory authority

Where you object to direct marketing, we will stop processing your personal data for that purpose.

You may lodge a complaint with the data-protection authority in the country where you live, work, or believe that an infringement occurred.

Certain rights are subject to legal limitations and exceptions.

15. United Kingdom Residents

Subject to the UK GDPR and the Data Protection Act 2018, United Kingdom residents may have rights including:

  • Access
  • Correction
  • Erasure
  • Restriction
  • Objection
  • Data portability
  • Withdrawal of consent
  • Objection to direct marketing
  • Complaint to the Information Commissioner’s Office

These rights may be subject to limitations and exceptions under applicable law.

16. United States Residents

Depending on your state of residence and whether the applicable privacy law applies to AurumFine, you may have rights including:

  • Confirmation of whether we process your personal information
  • Access to personal information
  • Correction of inaccurate personal information
  • Deletion of personal information
  • Data portability
  • Opt-out of the sale of personal information
  • Opt-out of sharing for cross-context behavioral advertising
  • Opt-out of targeted advertising
  • Limitation of certain uses of sensitive personal information
  • Appeal of a denied privacy request
  • Protection against unlawful discrimination

California residents may also have the right to request information about:

  • Categories of personal information collected
  • Sources of personal information
  • Purposes for collecting, using, or disclosing personal information
  • Categories of recipients to which information was disclosed
  • Specific pieces of personal information collected, subject to verification and legal exceptions

AurumFine does not offer financial incentives in exchange for personal information unless a separate notice describing the material terms is provided.

To submit an applicable opt-out request, email contact@aurumfine.com with the subject “Privacy Opt-Out Request.”

17. Canadian Residents

Subject to applicable Canadian privacy law, Canadian residents may request:

  • Access to personal information held about them
  • Correction of inaccurate or incomplete information
  • Information about how their information is used or disclosed
  • Withdrawal of consent, subject to legal and contractual restrictions
  • Information about our privacy practices
  • Review of a privacy concern or complaint

We collect, use, and disclose personal information only for identified and reasonable purposes and use safeguards appropriate to the sensitivity of the information.

Privacy-related requests or complaints may be submitted to contact@aurumfine.com.

18. Australian Residents

Where the Australian Privacy Act 1988 and the Australian Privacy Principles apply, Australian residents may request access to or correction of personal information held by AurumFine.

Australian residents may also submit a complaint about how we have handled their personal information.

To submit a complaint, email contact@aurumfine.com with the subject “Australian Privacy Complaint” and provide sufficient details about your concern.

We will investigate and respond within a reasonable period.

If you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner.

Personal information may be disclosed to recipients outside Australia, including recipients in the United States and other countries where our service providers operate.

19. New Zealand Residents

Subject to the New Zealand Privacy Act 2020, New Zealand residents may request:

  • Confirmation that we hold personal information about them
  • Access to their personal information
  • Correction of inaccurate, incomplete, or misleading personal information
  • Attachment of a correction statement where a correction request is not accepted

Requests may be submitted to contact@aurumfine.com.

You may also have the right to complain to the Office of the Privacy Commissioner of New Zealand.

20. Swiss Residents

Subject to the Swiss Federal Act on Data Protection, Swiss residents may have rights including:

  • Access to personal data
  • Correction of inaccurate personal data
  • Deletion or destruction in applicable circumstances
  • Objection to certain processing
  • Data portability where applicable
  • Information about international transfers and relevant safeguards

Personal information may be transferred to the United States and other countries where our service providers operate. Where required, we use legally recognized safeguards for those transfers.

Swiss residents may have the right to contact the Swiss Federal Data Protection and Information Commissioner.

21. South African Residents

Where the Protection of Personal Information Act applies, AurumFine acts as the responsible party for the processing described in this Privacy Policy.

South African residents may have the right to:

  • Request confirmation that we hold their personal information
  • Access personal information
  • Request correction or deletion
  • Object to certain processing
  • Object to direct marketing
  • Withdraw consent
  • Submit a privacy complaint
  • Receive notice of certain security compromises where required by law

Requests may be submitted to contact@aurumfine.com.

You may also have the right to complain to the Information Regulator of South Africa.

22. Israeli Residents

AurumFine handles personal information relating to Israeli residents in accordance with applicable Israeli privacy and data-security requirements.

Subject to applicable law, Israeli residents may request access to personal information concerning them and may request correction or deletion of information that is inaccurate, incomplete, unclear, or outdated.

Requests may be submitted to contact@aurumfine.com.

You may also have the right to contact the Israeli Privacy Protection Authority.

23. Direct Marketing

Where permitted by applicable law, we may send marketing communications to individuals who:

  • Requested marketing information
  • Provided consent
  • Previously purchased from us and may lawfully receive information about similar products
  • May otherwise lawfully receive marketing communications

Promotional emails will include a method to unsubscribe.

We will process unsubscribe requests as soon as reasonably practicable and within any period required by applicable law.

We may retain limited information about an unsubscribe request to ensure that you are not added back to the same marketing list.

24. Children’s Personal Information

The Site and our products are intended for a general adult audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13.

Where a higher minimum age applies under local law, we do not knowingly collect personal information from children below that age without any consent or authorization required by law.

If you believe that a child has improperly provided personal information to us, contact us at contact@aurumfine.com. We will review the matter and delete the information where required.

25. Third-Party Websites and Services

The Site may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy, security, content, or data-handling practices of third parties.

We encourage you to review the privacy policies of third-party websites and services before providing personal information.

The inclusion of a third-party link does not mean that AurumFine controls or endorses the third party’s privacy practices.

26. Automated Processing

We may use automated tools to assist with:

  • Fraud prevention
  • Payment authorization
  • Security
  • Advertising
  • Site personalization
  • Product recommendations

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects unless permitted by applicable law and accompanied by any legally required safeguards.

Payment providers, banks, and fraud-prevention services may independently use automated systems under their own privacy policies.

27. Privacy Complaints

To submit a privacy complaint, contact us at:

Email: contact@aurumfine.com
Subject: Privacy Complaint

Please provide:

  • A description of the issue
  • The personal information involved
  • The date or approximate period of the event
  • The resolution you are requesting

We will investigate and respond within a reasonable period and within any deadline required by applicable law.

If you are dissatisfied with our response, you may have the right to contact the privacy or data-protection authority responsible for your location.

28. Contact Us

For questions about this Privacy Policy, our privacy practices, or your personal information, contact:

AurumFine
Email: contact@aurumfine.com
Website: aurumfine.com